Finding clients is important. No doubt about that. However, finding the right clients can take your teaching gig from day job status to “do what you love” status. Writing clear studio policies is the first step to making sure you attract the right kind of students and parents to your studio. The second step is meeting to figure out whether or not this is the right relationship for both parties. This is exactly why I break down the prospective student email process into two emails instead of just one. I could include the scheduling aspect in the first email. But, after testing different styles, I concluded that an initial email plus scheduling email is the right course to find the right clients.
Prospective Student Funnel: The Scheduling Email
You’ll remember that the we created the initial email template the other day which included: positive response, attached policies, and call-to-action. My initial email response template includes a call-to-action that basically reads, ” Let me know if you have any questions about the studio policies. I’d be happy to explain them. If you decide you’re ready, let’s set up a time for a free 15 minute Meet & Greet.”
It is important to me to find clients who are serious about music lessons and demonstrate that through follow-up. When they read the studio policies to get all the information and reply back that they would like to meet, then I know they are the kind of students/parents/clients with whom I want to work.
Crafting Your Scheduling Email
Since you have already designed your schedule, you know which hours you are willing to work, and you have created a your Doodle polls for weekly and monthly makeup lessons, you’re ready to send out the scheduling email. The scheduling email is incredibly short and sweet. There is no other goal at this point except to get them to sign up for a Meet & Greet or regular lesson time.
Mine looks like this:
I am so glad you are interested! I use Doodle polls to make it easier for people to sign up for makeup lessons or Meet & Greets. Here is the link to my current one for [Month]: (insert link here)
You just need to put your name in, select a time that works for you, scroll all the way to the right and click save. Then, we can meet for 15 minutes at that time and get to know each other a bit!
Feel free to bring any books you’ve been working on previously. If you don’t have any, that is fine too. I’m really looking forward to meeting you.
If the student or parent has already made it clear that they want to jump into regular lessons and you do not have any reservations about starting without the Meet & Greet, then feel free to send them the link to your Doodle poll for regular, weekly lessons.
This second, scheduling email can also live as a template or in your drafts. To help you respond quickly, you simply enter the relevant information and click send. The informational products craze teaches us that we could potentially automate all of these into one client funnel process. However, I like making sure that there are still personal touches along the way. This is, essentially, an on-boarding process for new clients designed to meet the needs of the private lesson music instructor. Do you have any other elements of the on-boarding process that work particularly well for your studio? Please feel free to share in the comments. I love reading about what works best for you!
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